Introducing “Prod-to-Porch” at FOBOU Marketplace

“Prod-to-Porch” :products go directly from the factory or producer to the consumer’s doorstep, bypassing traditional brand intermediaries. By removing the layers of middlemen, including wholesalers, distributors, and retailers, this method offers significant advantages to consumers, producers, and the environment.

Benefits for the Customer:

1. Lower Prices: Without the markup from multiple intermediaries, consumers receive products at a much more affordable price. The savings from reduced overheads are passed directly to the buyer.

2. Transparency: Consumers gain a clearer understanding of where their products come from, fostering trust and a stronger connection to the producer.

3. Customization: Producers can offer tailored products directly to consumers based on real-time demand, something harder to achieve in traditional retail chains.

4. Unique: With a direct pipeline from producer to consumer, consumers can buy more unique products, due to the wider range of individual factory creativity.

Benefits for the Environment:

1. Reduced Carbon Footprint: Skipping the distribution network means fewer transportation steps, cutting down on emissions from multiple shipping routes.

2. Minimized Waste: Direct transactions encourage just-in-time production, reducing overproduction and inventory waste.

3. Sustainable Packaging: Without the need for retail shelf display, producers can use minimal, eco-friendly packaging.

4. Support for Local Producers: Encouraging direct relationships supports small, ethical, and local manufacturers, often with more sustainable practices. Consumers are also usually contributing to higher pay for workers.

Why “Producer-to-Porch” Is the Future:

This model disrupts the traditional retail framework, shifting power and savings directly to consumers and producers while fostering environmental stewardship. It’s a win-win scenario where consumers save, producers thrive, and the planet benefits.

This is how the fashion industry can reduce its carbon emissions

https://www.weforum.org/stories/2020/11/sustainable-fashion-reduce-greenhouse-gas-emissions/

Annual scope one and two market based carbon emissions released by leading European apparel retailers in 2023

https://www.statista.com/statistics/1102998/carbon-footprint-of-european-fashion-brands/